MANILA, Philippines - German sportswear manufacturer Adidas expects next year's World Cup to provide the boost needed to achieve a new record sales of 2 billion euros in its football product category.
The 2014 FIFA World Cup, to be held in Brazil next June, is the "perfect stage to showcase our company, our brands and our products," said Adidas CEO Herbert Hainer.
As the official sponsor, supplier and licensee of the World Cup, Adidas will again supply the match balls for all the matches and kits for referees and volunteers.
?We will use the World Cup to prove our great football expertise and to show fans the technological know-how and creativity that adidas consistently delivers at the cutting edge of football," senior vice president Adidas Football Markus Baumann said.
Source: http://www.abs-cbnnews.com/business/07/15/13/adidas-expects-record-football-product-sales-next-year
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