Saturday, 13 April 2013

Schmap Takes A Deeper Dive Into Twitter Audience Data With Demographics Pro

demographics pro logoSchmap already helped advertisers and other companies understand their Twitter followers through its Know Your Followers product, but today it launched a new, upgraded service called Demographics Pro ? CEO Paul Hallett described the concept as "Nielsen for Twitter." Nielsen does its own social media analysis, and it announced a partnership with Twitter last fall, but that was focused on measuring the social media impact of TV shows. Demographics Pro is much broader than that, giving customers a detailed demographic breakdown of the people following a given account or commenting on a given hashtag.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/LcLfJXhv2Hw/

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